Good
writing, whether for letters, newsletters, emailings, websites,
brochures, or social media, is about building bridges between
your organization and your donors.
Simply
conveying news and information isn't enough. You must build
relationships through the information you give them, in order
to win their support and loyalty.
I'm
expert at turning basic information into appealing, readable
communications from nonprofits to their supporters. Writing
to support fundraising is a special art, and every cause has
a good story to tell. Your story is too important to tell
poorly--let me help you turn lackluster factual information
into a piece of communication that sizzles, grabs the reader's
interest, and makes him or her want to send a donation.
My
services include: writing, editing, and copy-editing. I can
furnish you with clean, compelling copy. I also have extensive
experience working with graphic designers and can help you
create text and pair it well with images and photos, at a
price you can afford.
Please
contact me for an estimate on your project!
Here
are a couple of success stories:
SUCCESS STORY #1
PROBLEM:
A
community hospital was in the process of merging with another
nearby hospital. Although the merger would result in superior
care for the patients of both through combining resources
and achieving economies of scale, the public perception was
that it would threaten their hospital. The Foundation
found it increasingly hard to raise funds in this atmosphere
and needed to change the perception.
SOLUTION:
A
brochure that explained the benefits of the merger to all,
in simple terms anyone could understand. The brochure was
developed by the Foundation and included with three of its
mailings that year. The result: A 12% increase in donations.
Merger Brochure
SUCCESS STORY #2
PROBLEM:
A
nonprofit organization wanted to increase awareness of the
number of ways a charitable contribution could not only memorialize
someone, but also honor occasions like birthdays and anniversaries,
and also act as a memento of appreciation for those who had
provided exceptional service. The goal was twofold: to increase
affiliation between donors and the institution, and also to
increase contributions from this source. They had a special
envelope for making such donations, but the options were hard
to read and only those who already had the idea of making
a memorial gift would ask for the envelopes.
SOLUTION:
Create
a flyer explaining the many ways to use a donation to honor
or memorialize a loved one, caregiver, physician, friend or
family member. Highlight the two-way benefits of recognizing
someone important and benefiting the organization that helped.
The flyer was included in all mailings and distributed at
events and onsite, with the result that contributions from
this source increased and many donors made this form of gift
a regular part of their annual giving.
